Insurtech leader Ethos increases limit on life insurance policy to $ 2 million


AUSTIN, Texas, 12 October 2021 / PRNewswire / – Ethos, the leading life insurance company transforming the life insurance industry, has dramatically increased the size of the life insurance policies it will offer.

Effective October 6, 2021, Ethos will offer fonts up to $ 2 million for Americans between the ages of 20 and 50. Ethos doubled the policy limit for 51-60’s $ 500,000 at $ 1 million and for the 61-65 of $ 250,000 at $ 500,000, all available in a few minutes and without a medical examination or blood test. Its broad approach to underwriting means that Ethos is able to offer a policy to over 90% of the adult US population up to age 80, regardless of gender, age, health, financial status, etc.

CEO and co-founder Pierre Parcel said: “Even before the pandemic, the reality we were faced with is that one in twenty children will lose a parent before the age of 15, and if they are a living parent, the Most of these families will go bankrupt within three months. Owned by Ethos The underwriting engine is a constantly improving data cycle for an accurate match of people to policies. These enhancements have enabled this latest expansion of policies, l ‘just one of the many steps we are taking to match more families with the best possible policy to meet their needs. ”

According to a recent study by industry research firm LIMRA and nonprofit Life Happens, only 58% of men and 47% of women in the United States have life insurance, and despite increased sales during the pandemic, There are 102 million uninsured and underinsured Americans who think they need to buy or increase their life insurance, representing 40% of the adult population. Ethos uses innovative machine learning and data science technologies to increase the addressable life insurance market. Its technological advantage breaks down the barriers that prevent clients from purchasing life insurance, including underwriting in minutes without medical exams, blood tests or complex paperwork.

The company’s goal is to create access to life insurance for more American families, including more women and more low- and middle-income families, and it’s progressing well: over 40% new policyholders in the first half of 2021 had income of $ 60,000 or less. Almost 40% of new policyholders were under 40 years old. January 1, 2021, the top five occupations for new policyholders were housewife, insurance agent, business owner, teacher and registered nurse.

The expansion of policy coverage closely follows a $ 100 million Softbank Vision Fund 2, which increased the valuation of Ethos to $ 2.7 billion and the total funds raised over $ 400 million. SoftBank has joined a group of renowned investors, including Sequoia Capital; Accelerate; GV (formerly Google Ventures); general catalyst; Roc Nation by Jay-Z; and the investment vehicles of the stars Will smith and Robert Downey Jr.

Ethos has experienced significant growth and increased its momentum year over year. Revenue and users each grew more than 600% year-over-year, and the company expects to issue $ 20 billion life insurance coverage in 2021. In addition to growing revenue and number of users, the company exceeded $ 100 million in annualized gross margin.

About Ethos
Ethos is a new kind of life insurance provider that makes coverage easy and accessible to millions of families. Ethos uses deep technology and data science to remove traditional barriers to life insurance and bring the industry into the modern era. The company has built its technology from scratch with a focus on creating a seamless customer experience; a mobile-focused online application process that takes minutes instead of weeks; and providing coverage without a medical exam for over 99% of claimants and some health issues. The result is a life insurance company that puts people first. The company has offices at San Francisco, Austin, and Singapore. To learn more, visit


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